An edition of The Secret of Slogans That Sell: Escaping Poem-Like Slogans, Build Positioning-Based Ones Instead
(2025)
The Secret of Slogans That Sell
P4/4- Escaping Poem-Like Slogans, Build Positioning-Based Ones Instead
First Edition
by Mostafa Nawareg
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Last edited by mostafanawareg
June 21, 2026 | History
This book explains how positioning, value propositions, and slogan development influence customer perception and purchasing decisions. It argues that many slogans sound poetic but communicate nothing, and shows how to build positioning-based messaging that customers remember and act on.
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The Secret of Slogans That Sell: P4/4- Escaping Poem-Like Slogans, Build Positioning-Based Ones Instead
2025, Independently published
Paperback
in English
- First Edition
9798272334329
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Description: This book explains how positioning, value propositions, and slogan development influence customer perception and purchasing decisions. It argues that many slogans sound poetic but communicate nothing, and shows how to build positioning-based messaging that customers remember and act on.
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