{"subtitle": "an introduction", "title": "Marketing", "covers": [1112698, 88678, 2322097, 81035], "first_publish_date": "1987", "key": "/works/OL1807516W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL216799A"}}, {"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL1430543A"}}], "dewey_number": ["658.8"], "type": {"key": "/type/work"}, "subjects": ["Management", "Marketing", "Einf\u00fchrung", "Beziehungsmarketing", "Marketingtheorie", "Textbooks", "85.40 marketing", "Marknadsf\u00f6ring", "Business and Management", "Politics and government", "Economic policy"], "latest_revision": 15, "revision": 15, "created": {"type": "/type/datetime", "value": "2009-12-09T22:24:35.818892"}, "last_modified": {"type": "/type/datetime", "value": "2025-11-07T21:50:14.741508"}}