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Christopher H. Lovelock

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Services marketing: people, technology, strategy

by Christopher H. Lovelock, Christopher Lovelock, and Jochen Wirtz
First published in 1983
21 editions, 7 ebooks

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Essentials of Services Marketing

by Jochen Wirtz, Patricia Chew, and Christopher H. Lovelock
First published in 2008
9 editions, 2 ebooks
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Marketing Challenges: Cases and Exercises (Mcgraw Hill Series in Marketing)

by Christopher H. Lovelock First published in 1989
8 editions

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Services marketing: people, technology, strategy

by Christopher H. Lovelock
First published in 2003
7 editions, 2 ebooks

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Nonbusiness marketing cases: annotated bibliography and information on related cases and sample course outlines

by Christopher H. Lovelock First published in 1977
3 editions

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Marketing public transportation: policies, strategies, and research needs for the 1980's

by Christopher H. Lovelock First published in 1980
3 editions, 1 ebook
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Public and Nonprofit Marketing: Readings and Cases

by Christopher H. Lovelock First published in 1989
3 editions, 1 ebook
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Mercadotecnia de Servicios

by Christopher H. Lovelock First published in 1997
2 editions

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Managing Services

by Christopher H. Lovelock First published in 1988
2 editions, 1 ebook
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Principles of service marketing and management

by Christopher H. Lovelock First published in 1999
2 editions, 1 ebook
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Services Marketing (European Perspectives)

by Christopher H. Lovelock First published in 1999
2 editions, 1 ebook

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Non-business marketing cases

by Christopher H. Lovelock First published in 1980
2 editions

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Marketing for public and nonprofit managers

by Christopher H. Lovelock First published in 1984
2 editions, 1 ebook

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European Casebook on Implementing Service Strategies (European casebook series in management)

by Christopher H. Lovelock First published in 1994
2 editions, 1 ebook
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Product plus: how product ₊ service = competitive advantage

by Christopher H. Lovelock First published in 1994
2 editions, 1 ebook
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Cases in public and nonprofit marketing

by Christopher H. Lovelock First published in 1977
2 editions

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Services marketing in Asia: managing people, technology, and strategy

by Christopher H. Lovelock First published in 2005
1 edition, 1 ebook
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Marketing challenges: cases and exercises

by Christopher H. Lovelock and Charles B. Weinberg First published in 1985
1 edition

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Valuepack : Marketing Channels/Services Marketing : International Edition/Internet Marketing: Strategy, Implementation and Practice/Principles of Direct and Database Marketing

by Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary, and Christopher H. Lovelock First published in 2007
1 edition

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Theoretical contributions from services and nonbusiness marketing

by Christopher H. Lovelock First published in 1979
1 edition

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ID Numbers

OLID: OL240603A

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